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Stuff rich people like

(article, Caroline Cummins)

It's only been live for three months, but already the sassy blog Stuff White People Like is a hit. Founder Christian Lander (yes, he's white, and like many other American comedians, he's actually from Canada) is an L.A.-based copywriter who got the idea for his blog after an instant-messaging chat about the HBO show "The Wire":

bq. If you need to impress a white person, tell them you are from Baltimore. They will immediately ask you about "The Wire" and how accurate it is. You should confirm that it is “like a documentary of the streets;” the white person will then slowly shake their head and say “man” or “wow.” You will be seen in an entirely new light.

As Lander admits, some people just don't fathom Stuff White People Like, accusing his blog of being racist or simply unfunny. But what Lander's blog is really about isn't race at all; it's class. Stuff White People Like is a catchy title; Stuff Rich People Like would be more accurate.

David Brooks skewered the upper classes in the exact same way in his 2000 book [%bookLink code=0684853787 "Bobos in Paradise"], the first line of which reads, "I'm not sure I'd like to be one of the people featured on the New York Times weddings page, but I know I'd like to be the father of one of them."

So far, here are the food-related entries featured on Stuff White People Like:

 Bottles of Water
 Expensive Sandwiches
 Kitchen Gadgets
 Whole Foods and Grocery Co-ops
 Asian Fusion Food
 Breakfast Places
 Organic Food
 Farmers' Markets

In the entry on organic food, Lander writes, "Just like with farmers' markets, white people believe that organic food is grown by farmers who wear overalls, drive tractors, and don’t use pesticide. In spite of the fact that most organic food is made by major agribusiness, and they just use it as an excuse to jack up prices, white people will always lose their mind for organic anything."

Is it any wonder that caring about food is seen as the privilege of the wealthy? And is it any wonder that Lander's blog is reliably entertaining? (Naturally, he has an entry titled "Knowing what's best for poor people.") Here's part of the entry on farmers' markets:

bq. White people like Farmers' Markets for a number of reasons. The first is their undying need to support local economies, and the idea of buying direct from the farmer helps them assuage the fears instilled in them from reading Fast Food Nation (and yes, every white person has read this book).

bq. White people also like Farmers' Markets because it is outdoors (they love being outdoors), they can bring their dogs and children in expensive strollers, and they get to see other white people. If they are single, this is a good place to meet other single white people who share their passion for sustainability.

Love is in the air.