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(article, Culinate staff)

If you're not in the habit of reading the New York Times business section, you probably missed David Segal's recent profile of Kellogg's, the venerable breakfast brand best known for its sugary cereal products. 

The article, which detailed Kellogg's efforts to move into the snack market by buying the Pringles potato-chip brand, among other savory endeavors, is a primer on industrial food in America today, complete with skeptical commentary from nutritionist Marion Nestle and scientist Robert Lustig. Best, though, may be Segal's closing quotes:

bq. More than ever, Kellogg views its target demographic as everyone on the planet, and, as Ms. Bath points out, that group keeps growing. “We’re going to have seven billion to nine billion — whatever facts and figures you subscribe to — people in the world by 2050,” she says. “That’ll be a lot of mouths to feed. We have people that are undernourished and we have people that are overnourished. It’s the job of a food scientist to serve that whole spectrum.”