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Eat a PB&J sandwich, save the planet

(article, Caroline Cummins)

In the quirky food-news department comes this: an online campaign to get people to eat more peanut-butter-and-jelly sandwiches.

Titled The PB&J Campaign, the project  assures Web readers that it's not a front for some massive PB&J industry association; rather, it's an offshoot of an organization called Social and Environmental Entrepreneurs.

Why peanut butter and jelly? Well, they're both plant-based products, which means fewer carbon emissions than animal-derived products (grilled cheese, tuna fish, etc.). If you buy commercial versions of both, you'll get a ton of added sugars and preservatives, but if you go the whole-foods route (freshly crushed peanuts sold in bulk at food co-ops, low-sugar or even homemade jams), you'll get pretty healthy ingredients.

Of course, few people over the age of 10 really want a sticky-sweet sandwich for lunch. Hummus on toast, anyone?