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(post, Keller Farmers Market)

For Immediate Release
Contact: Bridget Rodewald
(817) 709-9411

May 9, 2011
Keller Farmer’s Market is pleased to announce the market will accept state issued Electronic Benefit Transfer (EBT) cards, the electronic delivery method for the Supplemental Nutrition Assistance Program (SNAP), known as the Lone Star Card in Texas this season as part of a pilot program with the Texas Department of Agriculture.
SNAP, formerly known as the Food Stamp Program, is a federally funded program which delivers monthly nutrition benefits to over 40 million Americans nationwide, 3.5 million in Texas.  Eligible items include fruits, vegetables, meats, fish, poultry, eggs, dairy products, baked goods, jams and jellies and honey.  The purchase of vegetable plants and potted herbs is also acceptable.
“This program is huge for area recipients, our participating vendors and the farmer’s market overall,” said Bridget Rodewald, Executive Director of the Keller Farmer’s Market, “increasing access to fresh produce, further encouraging the consumption of healthy foods and increasing good nutrition is a win-win for everyone.”
“Our local farmer’s market is a destination where people of all economic levels are welcome to share in a common interest in food and community. We are very excited to further extend access to those participating in these valuable public nutrition programs,” said Rodewald
Subscribers can swipe their card at the market’s information booth for their desired dollar amount and in exchange, receive that amount in paper market dollars.  The market dollars will be issued in $1 and $5 increments for use with participating vendors throughout the farmer’s market. 
The information booth is accessible during market hours on Saturdays from 8:00 am – 12:00 pm, and market dollars may be used anytime the market is open.  The market is located around the Keller Town Hall Fountain at 1100 Bear Creek Parkway. The market operates rain or shine, unless it is threatening weather, through October 29, 2011.  

The Keller Farmer’s Market, in application of its 501(c)(3) nonprofit status, mission is to enhance the lives of the community by creating reliable access to healthy and fresh locally grown food, delivering consistent wellness education, and generating much-needed income and support for local farmers, food producers and artisans by providing programs that foster social gatherings.  Financial support comes from Art House, Frost Bank, Smokin Texas Gourmet and the Texas Blaze Community Newspaper. Sponsorship opportunities are still available.
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