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Yogurt yo-yo

(article, Ashley Griffin Gartland)

Back in 1993, the television show "Seinfeld" aired an episode about yogurt. The plot? The cast carts some nonfat yogurt to a lab to be tested for its nutritional value. The verdict? Not as healthy as they had assumed.

More than 10 years later, that episode’s theme has resurfaced in real life at Pinkberry, a newish yogurt company with shops in southern California and New York. Like the yogurteria on the TV show, Pinkberry's claim to fame is a dessert that is actually supposed to be good for you. 

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What’s the issue? Pinkberry was happy to say it served “honest food, without preservatives, additives, or excess sugar,” but the company's dessert — a cup of either plain or green-tea yogurt, with toppings such as raspberries, Cap’n Crunch cereal, and yogurt chips — didn’t come with nutrition facts. In the past months, Pinkberry has invited scrutiny and yogurt testing. Life, it seems, really does imitate art.

Pinkberry finally made its nutrition facts available — the yogurts weigh in at 25 calories an ounce, typical for most ordinary yogurts — and wanna-be Pinkberrys, such as Seattle’s Yoberry, are popping up everywhere.

Also on Culinate: An article about omega-3s added to yogurt.

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