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RSPCA Think Pig Campaign and Game

(post, RSPCA United Kingdom)


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The RSPCA are raising awareness of pig welfare issues and trying to educate people about the different labels on pork products and what they mean for pigs. A new Facebook word game incorporates facts about pigs and pig welfare, and encourages people to show their support by joining the campaign Facebook Page.

The RSPCA’s THINK PIG campaign aims to encourage the UK’s shoppers to use their consumer power to help improve pig welfare.

Many of the 160 million pigs bred for meat across Europe live in conditions that the Society believes are unacceptable. Pigs face a range of welfare issues that most people are just not aware of.

Consumers have the power to make a difference for pigs and that’s why the RSPCA is  urging consumers to ‘Think Pig’ when out shopping and make sure what they put in their shopping basket is a vote for better pig welfare.

The campaign needs to reach a broad consumer audience and the Facebook game, with its social elements, is one of the ways that the Society hopes to achieve this.

Disclaimer - article written on behalf of the RSPCA