(article, Culinate staff)
One of the modern animal-rights movement's early successes, a generation ago, was raising awareness about the conditions under which baby calves were raised for meat. As a result, veal consumption plummeted. In the past few years, though, the veal industry has started implementing reforms, chiefly allowing calves freedom of movement and raising them on grass. Bon Appétit magazine recently took note of the Strauss company's efforts to treat calves humanely, noting in its March issue that the veal industry was finally getting onto the "grass-fed, humanely raised, free-range, and sustainable" bandwagon. Strauss's term of art for their product? "Free-raised."