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Carrots vs. sticks

(article, Culinate staff)

As Time magazine pointed out a while back, there's a new form of consumer event out there known as the Carrotmob. The twist on the flash-mob concept? Shoppers swarm a store — a pharmacy, a deli, a bodega, a restaurant — that has agreed to plow a percentage of the profits from the deluge into greening the store (buying energy-efficient lighting, for example). Check out Carrotmob's Organize page to see if there's a Carrotmob near you.