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Whole Foods: Will you love it or leave it?

(article, Culinate staff)

The New York Times reports that Whole Foods is trying to retool its image to lose the "Whole Paycheck" reputation during the current economic squeeze. One strategy the market is using is to play up its own brand; another is to push inexpensive food, such as beans and grains. What about you? Tell us what you why you shop — or don't shop — at Whole Foods.