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Wake up! It's Jamie Oliver

(article, Culinate staff)

Nick Fauchald, an editor at Food & Wine, received an earful from Jamie Oliver first thing this morning. Actually, the enthusiastic Brit was on a roll — with several big ideas. Our favorite? A pay-it-forward recipe scheme that starts with 10 families in northern Britain. Oliver passes on a recipe a week to these families, and then they pass the recipe on to a few mates, who pass it on — and so forth. On television, of course.